Stakeholder
Who is the person or group we are designing for? What is their context and/or situation?
Problem
What is the problem, pain point or challenge the customer is facing?
Data Inputs + AI Models
What tools, data, inputs, and/or AI models can help us create a great experience?
Solution Idea
What ideas do we have that can help solve the problem, address needs and create value? What's our hypothesis?
Expected Benefits
What benefits, value or outcome will this create for our business? Our customers? How will we measure the success of this idea?
Societal
Economical
Environmental